Bethany Kozal

Bethany Kozal

Bethany Kozal is a strategic marketing leader with more than a decade of experience driving growth, strengthening brand positioning, and aligning marketing strategy to measurable business outcomes. As Director of Marketing at DirectDefense, she leads brand strategy, go-to-market execution, field marketing, and marketing operations.

At DirectDefense, Bethany has modernized messaging, launched new platform offerings, and strengthened the company’s market presence across SMB, enterprise, and critical infrastructure sectors. She partners closely with Sales, Product, and Services teams to translate complex cybersecurity solutions into clear, differentiated narratives for both technical and executive audiences.

Prior to her current role, Bethany served as Senior Marketing Manager at DirectDefense for four years, where she led multi-channel marketing initiatives, refined brand messaging, and supported the company’s expansion across key markets.

Before joining DirectDefense, Bethany held marketing roles in the gaming, digital media, and broadcast media industries, where she led global campaigns and cross-functional initiatives supporting domestic and international growth.

Bethany holds a Bachelor of Arts in Journalism and Media Studies from the University of Nevada, Las Vegas.

   By: Bethany Kozal   02.20.26